Art Direction
Product Design
Art Direction
Visual Identity
Brand Strategy
The Next Contemporary is a newly established art gallery based in Toronto with the mission to spotlight BIPOC artists from around the globe. We provided support with branding, logo design, and creative direction.
Our branding strategy began with the creation of a logo that was both modern and timeless, incorporating elements that hinted at artistic expression and inclusivity. The logo served as the cornerstone of the gallery’s visual identity, encapsulating its mission in a simple, yet powerful visual statement.
Building on the foundation of the logo, we developed comprehensive creative guidelines that outlined the use of typography, imagery, and space in a way that complemented the art it represents. These guidelines were crafted to ensure consistency across all platforms and materials, from the gallery’s physical space to its online presence.
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