Idea Development
Creative Direction
Product Design
For this cafe based in Al Ain, we were tasked with comprehensive creative direction, including signage design and branding for their cafe trucks, and an extensive redefinition of their branding guidelines.
A key initiative in our branding effort was a modern reinterpretation of the original map of Al Ain, which also resulted in an interior art piece that not only enhanced the cafe’s interiors but also became a cornerstone of our revised branding guidelines.
The map’s design, symbolizing a deep connection to the locale’s heritage and landscape, was integrated into every aspect of the brand’s visual identity, including the cafe’s trucks and the cafe’s merchandise.
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