Idea Development
Creative Direction
Product Design
For Otaku, a Japanese-inspired cafe located in Abu Dhabi and Dubai, our agency took on a comprehensive role encompassing creative direction, design of their cafe trucks, packaging, menu design, marketing ads and branding placement. Our involvement extended to the creation of a pop-up store for the Qasr Al Hosn festival in Abu Dhabi.
The design of the pop-up store was envisioned as a simple square structure, with walls adorned in a sophisticated gradient of red accents, echoing the elegance and minimalist aesthetic characteristic of Japanese design.
This theme was meticulously carried through every element designed for the event, from the cups to the trays, ensuring a seamless and cohesive branding experience.
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