Idea Development
Creative Direction
For Earth, a water brand from the Netherlands, we were entrusted as the creative director for all their marketing materials and product placement strategies.
Our challenge was to enhance their clean brand identity, while adhering to their guidelines and ensuring that our additions felt like a natural evolution rather than a departure, aligning perfectly with the brand’s purpose.
In response, we employed a highly unique printing technique for their stationery, one that made the ink appear and feel like water on paper. This illusion of wetness, while maintaining a dry surface, not only added a layer of sophistication enhancing the tactile and visual experience of their printed materials, but also served as an elegant visual metaphor for the brand’s focus on water conservation and sustainability.
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