Idea Development
Creative Direction
Visual Identity
The rebranding project for CSL presented a unique challenge: to modernize their brand identity while faithfully adhering to the company’s DNA.
To refine and enhance CSL’s visual presentation, we aimed for a cleaner and more contemporary aesthetic. The angle and placement of design elements were carefully considered to provide a sense of dynamism and precision.
We paid particular attention to the components of CSL’s brand that would be most visible in their industry interactions, notably their stationery. Given the importance of trade shows and other professional gatherings in the silicon industry, CSL’s stationery was a critical aspect of their brand communication.
Business cards, letterheads, envelopes, and presentation folders were all reimagined with a sleek, modern design that maintained the company’s professional and authoritative presence. We ensured that these materials were not only aesthetically pleasing but also practical, with design choices that enhanced functionality and conveyed a sense of quality and attention to detail.
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