Idea Development
Creative Direction
Visual Identity
Chu Chu Mai, a fashion brand renowned for sourcing authentic fabrics from Turkey to craft trendy fashion accessories and bags, presented us with a unique branding opportunity.
Our mission was to construct and establish the brand’s identity around the character and personal story of its founder.
This approach ensured the authenticity of every element of the branding and resonated with the essence of Chu Chu Mai’s vision.
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