Idea Development
Creative Direction
Visual Identity
Brand Strategy
Our journey with the Dubai-based juice bar began with an ambitious goal: to reimagine and refresh the brand’s visual identity to resonate more deeply with its audience, while distinguishing it in a competitive market.
Central to our approach was the creation of a custom typeface coupled with a refreshed brand identity.
The transformation of the brand was anchored by a seemingly small, yet profoundly impactful, design choice: the apostrophe in BLISS’D’s name. We envisioned the apostrophe as the brand’s signature motif, transforming it into a symbol of the brand’s uniqueness.
Far from being a mere punctuation mark, the apostrophe has imbued BLISS’D with an unmistakable personality and a dynamic flair that are both engaging and distinctive.
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