Idea Development
Creative Direction
Product Design
Our creative partnership with the Al Ghadeer Foundation was aimed at amplifying the visibility and appreciation of traditional UAE crafts and products. Our innovative approach led us to reimagine these timeless crafts through the lens of contemporary lifestyle, integrating them into a variety of everyday items and merchandise. This not only honoured the heritage of Emirati craftsmanship but also positioned these traditions within the modern consumer’s daily life, thereby fostering a deeper connection and appreciation.
Our role went beyond the aesthetics of booth design or the logistics of event branding. It was about creating a compelling story that showcased the foundation’s mission and the incredible talent of Emirati craftswomen. Also, as the creative directors for the entity, we ensured all collaborations adhered strictly to the creative guidelines, maintaining a consistent and cohesive brand identity.
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