Idea Development
Creative Direction
Visual Identity
Brand Strategy
Product Design
For Acai Hub, a venture centred around acai, our creative direction was guided by a desire to spotlight the key ingredient in its purest form.
By simplifying the typeface – deconstructing it into its most basic shapes, adjusting angles and placements – we aimed to keep the attention firmly on the acai, delivering a simple yet powerful visual language.
The colour palette was carefully chosen to reflect the natural hue of the fruit. The yellow and light blue accents were introduced as complementary colours to enhance the visual appeal of the branding and create a vibrant, inviting atmosphere.
We also crafted detailed guidelines that influenced every aspect of the Acai Hub experience, from the shop’s ambiance to the curation of furniture to ensure consistency across all brand touch points.
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